Critical Evaluation
Music Promotion Package: Critical Reflection This music promotion package did not require me to write a song. However, I composed one because I wanted to immerse myself in the production journey of how music artists fabricate and release their songs to the public. I found the song writing relativity easy as I am a musician and singer and have written songs in the past. What I did underestimate was the time it took to record the song to a high standard. This was in part to a faulty device but either way this ate into my production schedule. The production process was now time sensitive, and I took it upon myself to shoot the video with two of my friends. This made it easier for me to finish the music video, given that I could focus into directing, behind the camera. My next obstacle was the construction of the digipack, this was particularly challenging because I was going through an “artist block”. I did plenty of research, but I found it difficult to deve...

